American Consumers Focus on Smart Budgeting as Summer Expenses Rise

Summer Spending: Balancing Fun and Finances

As inflation and economic uncertainty continue to shape consumer behavior, more than half of U.S. respondents (55%) report actively saving and budgeting for their summer plans. Notably, 42% intend to spend less than they did last summer, particularly on activities such as concerts and travel. Nearly half (46%) are keeping their seasonal spending under $500, highlighting a widespread effort to manage expenses more carefully.

Spending Trends Reflect a Simpler Summer

The data suggests a shift toward more modest summer plans. About 37% of those surveyed are intentionally reducing their travel and spending to save money. Meanwhile, 20% are turning to low-cost or free activities to make the most of their summer without stretching their budgets. Interestingly, 23% still plan to increase their summer spending compared to previous years, showing a varied landscape of financial priorities.

Travel Plans Get a Local Twist

Only 24% of respondents are prioritizing travel enough to cut back on other expenses to make it happen. Instead, 37% are opting for local getaways or staycations, avoiding the higher costs associated with long-distance travel. Still, 19% are sticking to their usual travel habits without making significant adjustments to their budgets.

Cutbacks Beyond Vacation Plans

To make room for summer activities, many consumers are trimming spending in other areas. These cutbacks include:

• Shopping: 35%
• Streaming and entertainment subscriptions: 18%
• Winter or spring travel: 17%
• Groceries: 13%

When it comes to funding their summer, most people are relying on savings or their regular income. Only 17% plan to use credit cards, and just 7% will turn to Buy Now, Pay Later services, indicating a general reluctance to take on new debt.

Smart Strategies for Summer Budgeting

Consumers are finding practical ways to stay on track financially. Nearly one in five (18%) have already declined at least one summer activity to save money, and 29% have passed on multiple plans. To shop smarter, 49% say they only purchase items they’re confident they’ll enjoy and plan to read reviews before buying. Another 21% will monitor prices and wait for deals before committing to a purchase.

Why Reviews Matter More Than Ever

“Trustpilot’s data shows that consumers are becoming more intentional with their spending, cutting back on risky spending and prioritizing quality time and experiences over material goods,” said Dana Bodine, U.S. Vice President of Marketing at Trustpilot. “Reviews have become a key tool for Americans to get the most out of their time and money this summer.”

About the Survey

The survey was conducted from May 7–9, 2025, polling 1,001 U.S. consumers about how financial concerns are impacting their summer plans. Respondents shared insights into what they’re prioritizing and how they plan to fund their seasonal activities. From cutting back to carefully planning, U.S. consumers are showing resilience and creativity as they navigate summer 2025 with a new sense of financial mindfulness.