ALLTOPHOTELS

ALLTOPHOTELS

The Strand in Central London; Future Location of a Hub by Premier Inn

Hotel Database alltophotels

Share this post

Whitbread PLC announced that it has acquired a prime freehold property on the Strand in central London, located just off Trafalgar Square.  Subject to planning, 5 Strand will become the latest hub by Premier Inn hotel in the estate and is expected to open sometime during 2027. The purchase and development are being funded from the Group’s existing cash resources and will also include one of the Group’s popular Bar+Block steakhouse restaurants.

With a total investment of over £200m, including construction and related costs, this development reflects Whitbread’s commitment to continue to invest in expanding its presence in the popular London market where a significant proportion of Premier Inn’s future pipeline is located. 

The purchase also underlines the Group’s confidence in the hub by Premier Inn brand. The brand was first introduced in 2014 and now has a total of 2,431 open rooms which performed strongly in FY22 and continues to score highly with our guests.  Hub by Premier Inn is designed for locations in major cities where property prices are relatively high but, thanks to its smaller room format, is still able to generate attractive long-term returns whilst providing affordable rooms for guests.

Alison Brittain, CEO, commented:  “I’m delighted that we’ve been able to acquire this iconic location, which is set to become our latest hub by Premier Inn hotel.  It is in a prime position and is perfect for the hub brand which is continuing to perform well. The purchase reinforces our confidence in the long term potential of the London market, the hub by Premier Inn brand and the growth prospects of our UK business.”

Source: https://www.hotelnewsresource.com/article122359.html

Photos Source: Whitbread Premier Inn hotel UK, Hotel News Resource

More to explore

Prospect

Unlock accurate and rich hotel data

Verified hotel data that deliver results. Supercharge your CRM directly from our hotel database in CSVs and via our leading API.

Hotel Database Dashboard Global Hotel List

Rich B2B hotel data in any market, we got them all covered.

Accurate hotel data from all relevant sources in one place.

Stay on top of your hotel market with decisive hotel statistics.

Verified hotel data to enrich a CRM your sales team can trust.

Search, update, and enrich CRM systems with ATH API.

Hotel Database Dashboard Global Hotel List

Rich B2B hotel data in any market, we got them all covered.

Accurate hotel data from all relevant sources in one place.

Stay on top of your hotel market with decisive hotel statistics.

Verified hotel data to enrich a CRM your sales team can trust.

Search, update, and enrich CRM systems with ATH API.

Subscribe to our newsletter

Get updates and stay ahead of your hotel market

Trusted by professionals at world's best companies

Logo Uber
Logo Perilli
Logo Google
Logo Financial Times
Logo Sky
Logo Boston Consulting Group
GDPR Cookie Consent with Real Cookie Banner