AI price matching reshapes Radisson’s direct booking push
Radisson Hotel Group has introduced an AI-driven price matching system that continuously checks public rates for its properties on major online travel agencies and search platforms. When the technology finds a qualifying lower rate, it aligns the price on RadissonHotels.com and steers the user back to the brand site to complete the reservation.
The system is active across the group’s global portfolio and replaces a traditional best-rate guarantee process that relied on guests filing claims and staff handling manual reviews. By removing screenshots, forms, and delays, Radisson Hotel Group aims to make direct booking more appealing while easing administrative work at property and corporate level.
Digital strategy and data insights
The launch is positioned as part of a wider digital innovation strategy centered on automation, AI adoption, and strengthening direct sales. The company notes that the platform also generates more detailed visibility into pricing performance and customer behavior, supporting measurement and refinement of its direct-booking tactics over time.
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Photos Source: AI
