The Rise of “Justi-Vacationers”
A notable trend this year is the emergence of so-called “justi-vacationers”—travelers who embark on trips despite being unable to comfortably afford them. While 51% of Americans reported they cannot afford a vacation in 2025, 39% plan to travel anyway. For many, the emotional and mental benefits of time off outweigh financial concerns, with 72% expressing a pressing need for a break.
Vacation Spending Hits Record Levels
Americans are projected to spend an all-time high of $226.6 billion on summer vacations in 2025. The average household budget is expected to reach $2,867, slightly up from $2,843 in 2024. This demonstrates a clear willingness to make trade-offs, whether by choosing shorter trips, finding cost saving options, or budgeting more carefully.
Generational Differences in Travel Choices
The survey also highlights distinct patterns across age groups. Older Americans aged 55 and above are less likely to cite financial reasons for skipping vacations—only 33% do so. Instead, concerns about health or lack of interest are more common. Many in this demographic enjoy greater financial stability, supported by fixed incomes and mortgage-free living.
Vacations as a Priority for Well-Being
Despite tighter budgets and rising costs, vacations remain essential for mental health, relaxation, and family connections. Many travelers are finding creative ways to make trips possible, reinforcing the idea that leisure travel is more than a luxury—it is a priority.
About the Vacation Confidence Index
The Vacation Confidence Index has been conducted annually since 2009 by Ipsos Public Affairs for Allianz Partners USA. The survey defines a vacation as a leisure trip lasting at least one week and located 100 miles or more from home. The most recent study included a sample of 2,005 American adults, with a credibility interval of +/- 2.7 percentage points.
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Photos Source: Presentation Intelligence
